page contents

The links on this page are PowerPoint presentations from our lessons.  Simply click on the presentation you wish to review.

 

Marketing Basics

Marketing Is All Around Us (Chapter 1)

Market Segmentation (Chapter 2)

Economics (Chapter 3)

Global Analysis (Chapter 4) 

The Free Enterprise System (Chapter 5)

Legal and Ethical Issues (Chapter 6)

Communication Skills (Chapter 8)

Technology in Business & Marketing (Chapter 9) 

Management Skills (Chapter 11) 

Human Resources Management (Chapter 11)

Preparing for the Sale (Chapter 12)

Presenting the Product (Chapter 14)

Closing the Sale (Chapter 15)

Promotional Concepts and Strategies (Chapter 17)

Distribution Channels (Chapter 21)

Pricing Strategies (Chapter 26)

Marketing Research (Chapter 28)

Product Planning (Chapter 30)

Entrpreneurial Concepts (Chapter 33)

Risk Management (Chapter 34)

Financial Aspects of Business (Chapter 36)