Marketing Essentials I

Marketing Essentials I introduces students to the fundamental principles of marketing. This course covers key topics such as market research, consumer behavior, the marketing mix (product, price, place, promotion), and branding strategies. Through hands-on projects and real-world case studies, students will learn how to create effective marketing plans and understand the importance of strategic decision-making in the business landscape. This course is perfect for anyone interested in pursuing a career in marketing or enhancing their understanding of how businesses connect with customers.

 

Marketing Essentials II (Social Media)

Building on the concepts learned in Marketing Essentials I, Marketing Essentials II focuses specifically on the role of social media in marketing strategies. Students will explore various platforms, content creation, audience engagement, and analytics. Through practical assignments, learners will develop skills in crafting social media campaigns and measuring their impact. This course is essential for those looking to thrive in the digital marketing landscape and understand how social media influences consumer behavior.

 

Sports and Entertainment Marketing

Sports and Entertainment Marketing examines the unique aspects of marketing within the sports and entertainment industries. Students will learn about sponsorships, event marketing, and the role of branding in these fields. Through case studies of successful campaigns and hands-on projects, students will develop strategies for promoting events and engaging audiences. This course is ideal for those passionate about sports and entertainment and interested in exploring career opportunities in these dynamic sectors.

 

Introduction to Business

Introduction to Business provides a comprehensive overview of the various functions within the business world. Students will explore topics such as management, finance, marketing, and entrepreneurship. This course emphasizes critical thinking and problem-solving skills through interactive discussions and real-world applications. It serves as a valuable foundation for students considering a future in business, equipping them with the knowledge to navigate the complexities of the business environment.

 

Work Based Learning (10 Credits)

Work Based Learning is a senior-level course designed to provide students with practical, hands-on experience in a real-world work environment. Through internships or job shadowing, students will apply the skills and knowledge acquired in previous courses while gaining valuable insights into the professional world. This course encourages students to develop workplace competencies, build a professional network, and reflect on their career goals. With 10 credits, it is an excellent opportunity for seniors to enhance their employability and prepare for future careers or higher education.