MARKETING MANAGEMENT (level 3)
is a full-year, 5-credit, course. This course is for college or career bound juniors or seniors (grades 11 &12), designed to meet the needs of those who are interested in an occupation requiring competency in the marketing foundations. This final, of three tiers, specializes in techniques of Channel Management, Buying, Selling Operations & Ethics, Market Professionalism, Business Fundamentals, and Workplace Readiness. In addition, students are encouraged to develop leadership skills, good citizenship, social intelligence, and vocational understanding through participation in DECA. This course is the final in a 3 year program of study that completes an articulation agreement with Rowan College of South Jersey (RCSJ). Students passing the three year track (Foundations, Marketing Applications, and Marketing Management) with a B or higher will have the opportunity for articulated credit for the Introduction to Business course RCSJ. An exit examination for national certification as a Marketing Specialist is offered to all students at the completion of this course, through the A*S*K Institute.
This program of study reflects New Jersey CTE Standard 9.3 which states that all students who complete a career and technical education program will acquire academic and technical skills for careers in emerging and
established professions that lead to technical skill proficiency, credentials, certificates, licenses, and/or degree.
REQUIREMENTS:
A passing grade for Foundations of Marketing.
A 20-page Market Research Paper is a requirement for this class.
Participation in the Google Classroom, Google Meets, & Class “Remind” is mandatory.
Students are given opportunities to participate in a wide range of community service activities, spearheaded by the marketing classes.
The Syllabus, Google Meet, and Remind Codes can be found in the Google Classroom
Google Class Code:
Marketing Management - period 6/7
s7r457q
Link:
https://classroom.google.com/c/MTQwODcyMDg4NDg2?cjc=s7r457q