Watchung Hills Regional High School Curriculum
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Business
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Marketing H
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Unit 01 Creating Customer Value and Engagement
Unit 02 Partnering to Build Customer Value and Relationships
Unit 03 Analyzing the Marketing Environment
Unit 04 Managing Marketing Information
Unit 05 Understanding Consumer and Business Buyer Behavior
Unit 06 Creating Value for Target Customers
Unit 07 Products, Services, and Brands Building Customer Value
Unit 07: Forms of Business
Unit 08 Developing New Products and Managing the product life cycle
Unit 09 Pricing: Understanding and Capturing Customer Value
Unit 10 Marketing Channels: Delivering Customer Value
Unit 11 Retailing and Wholesaling
Unit 12 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
Unit 13 Personal Selling and Sales Promotion
Unit 14 Direct, Online, Social Media and Mobile Marketing
Unit 15 The Global Marketplace
Unit 16 Sustainable Marketing